We are the only North West PR consultancy to fully guarantee its media coverage
Our proposition is simple – we don’t organise events or come up with wacky stunts that sound great but results are never guaranteed. Everything we do is based on achieving set objectives (i.e. gaining minimum levels of editorial coverage in a media schedule agreed with our client).
Unlike traditional PR agencies, it’s in our interest to achieve a certain number of media articles (consistently). If we don’t, we don’t get paid! Therefore, we are always looking to maximise media activity – our focus is always on media coverage, not how much time we’ve spent on your account or how many press releases we’ve written.
How our service works
- Establish the strategy – what is required to achieve your corporate / marketing objectives? This includes establishing and agreeing key messages, which are central to your activity
- Agree levels of coverage – we work in partnership with our clients and offer a transparent PR service. Therefore, a target media list is agreed at the beginning, along with minimum levels of media coverage. If we don’t achieve our set targets, we don’t get paid
- Develop media angles – we constantly monitor the media and research ideas to develop newsworthy angles that will achieve strategic objectives and gain relevant media coverage
- Take ideas to the media – we never do mass mail-outs, nothing is sent to journalists ‘cold’
- Gain media coverage – this has to reach three tough criteria: (1) be an original piece set up by Pazang (2) be in our agreed media and (3) carry a minimum of 2 of the 3 agreed messages