E-Pr
91% of adults who have used the Internet have used a search engine to find information (National Office of Statistics, October 2005) News.bbc.co.uk is read by more than 20 million people a month, and according to BRMB’s 2006 survey, the Internet is second only to TV for consumer access to the media. Newspapers came in at a poor third!
We pride ourselves on being innovative and thinking creativity rather than just accepting ‘this is the way PR is done’. Therefore, we have a dedicated e-PR specialist that concentrates on online reputation management.
This form of PR is obviously not just about column inches but is a powerful way of communicating key messages to a worldwide audience or a highly targeted group. It requires technical expertise rather than the type of skills needed by traditional PR professionals.
The Internet has meant that ordinary consumers can be key influencers and swaying public opinion is no longer the prerogative of journalists / the media. Also, communication is no longer filtered, so monitoring online brand reputation is extremely important.
Our e-PR division can offer clients a range of tools, these include:
- Online press centres for journalists to access information quickly and easily, with measurable statistics
- Blogging strategies, including set up, monitoring and online reputation management
- Monitoring and seeding of online communities
- Podcast production, distribution and promotion
- RSS feeds
- Press release optimisation for improved search rankings
- Online press release distribution
- Link development campaigns to reach key influencers / target audiences
- Pay-per-click (PPC) campaigns to boost news coverage / signpost traffic (e.g. supporting a new product launch or used in a damage limitation campaign)
- Website search engine optimisation (SEO) to improve rankings and signpost customers to a website